Tag: Panjab Radio

UK Asian Radio Diaries

25Sep

POSTED BY

 

Screen Shot 2015-09-25 at 9.09.00 PM

 

I have a soft spot for Asian Radio and presenters, similar to the way Rich Lieberman has a soft spot for the Bay Area media. He’s one of my favourite media bloggers. But when I hear presenters being treated unfairly, I see the red. I get really angry. No one is talking about it. No one is blogging about it.

I once got really upset with someone from the marketing team (at one of our team meetings) during my time at AsianFX. The marketing team did so much for Panjab Radio…but presenters at AsianFX – we were getting sloppy seconds.

Presenters are unique creatures (whether they got talent or not) we (listeners) invite presenters into our homes, our cars, our offices and our bedrooms. Ahhh… I miss Bobby Friction’s late night show.  They keep us informed, they entertain us and they become almost like a friend. There’s a special bond between the presenter and their listeners.

UK Asian Radio Diaries… it’s not going to be something I’m going to dwell on. But when something isn’t right, as far as presenters are concern, I want them to know that they can drop me a line anytime here at UDR. This isn’t a bash session, there are some good things that should be noted. You always have to give credit where credit is due.

I thought about this and I know there could be consequences, but I’m not affiliated to any stations and I think people getting treated badly in Asian Radio has gone on long enough. It’s time we start talking about it and making workplaces an environment for presenters to thrive in.

If you’re a presenter on a zero hour contract… fyi you do have rights. Read here.

– It looks like Raj Baddhan and his team had a great time at the Sabras 20 year anniversary party. Our timelines and airwaves were filled with #Sabras20 promos. According to party-goers and supporters – they had a great night and I quote from one person “#Sabras20 should get the best Asian Jam award” Wow… speaking of awards… Sabras has an UK AMA nomination for “The Best Regional Station” Congrats!

– Kudos to Lyca Radio/Dil Se for their money giveaway contest. A presenter will call a listener and the listener has to say/sing LycaRadio or Dil Se. But again there’s no massive promotion behind it. The listeners seem pretty clueless.

– Keep your ears peeled a well loved and respected presenter coming soon to Sunrise

– Want to be a presenter? Lyca Radio is still hiring, particularly for the weekends and fill in shifts. It’s ideal for folks who live in and around Central London or the SE area.

– A few weeks ago…LycaRadio team hosted a scrumptious dinner with all the trimmings for their staff. Perhaps management figured “If we feed the presenters… they won’t lash out at us.” But truthfully… Presenters are frustrated, mid management feels overwhelmed and upper management has no clue what goes on behind the scenes at the Battersea Studios. It didn’t take too long for one veteran presenter with over 20+ years experience to stormed in like Amrish Puri and announced “I QUIT!!!!” He threw his station fob key at one of the managers. The   person leading the meeting didn’t seem to care and someone from station management team burst out laughing (which others watched in utter silence). Needless to say you could cut the tension with the knife. After dinner presenters left still feeling frustrated, but their bellies were full. That has to count for something right?

– Someone from LycaRadio‘s mid management was told if they were caught talking to anyone from Sunrise Radio they will be fired. Nice huh? But let’s face it, the UK Asian Radio scene is so big, yet so small. I’m not sure if presenters got the same memo, it’s one thing not to talk about confidential activities (that’s a no brainer) but not being able to say “hello” or hang out with an old colleague – that’s just bonkers.

Sunrise’s social media was in the gutter earlier this year, but with the help of Bliss PR and social savvy presenters they have done a 360. “This Is Sunrise” is a much better social identity than their old one . Dare I say… those weird late night tweets with flowers, teddy bears and cheesy joke memes are a thing of the past. They definitely increased their engagement numbers at the London Mela.

– How come LycaRadio and Dil Se were MIA at the London Mela? Our inside sources tell us the presenters don’t get paid for outdoor events. Again… they missed out on a huge opportunity to mingle with their listeners and to get their brand out there. Could this be one of the many reasons why the presenters feel frustrated?

Got a tip? Need to vent? Email us urbandesiradio[@]gmail.com