Tag: Sunset entertainment

…Where’s Veronica going?

2Feb

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The Desi Diva already has her title set in motion, she will be Rishi’s songwriter as he embarks on his next musical chapter with Timbaland’s camp. I’ve already joked if the songs turn out to be like Permission, I’m in a shitload of trouble (because the song will never get out of my head). As Rishi mentioned, it’s her turn to shine, I think that’s great she will be joining him along on the Journey. She’s more than just eye candy… I can’t wait to see what the two of them produce.

Rishi Rich joins Timbaland’s Management Camp

1Feb

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It’s funny, a couple of weeks ago I was smoking hookah and having a cup of cinnamon tea with Moiz at Mela Tandoori Kitchen, we started to talk about Rishi being in NYC and settling in the states. We both agreed something big was about to blow over, it was just a question of when. With Jay Sean being tied in with Cash Money, it seem like Rishi would be next to be tied somewhere in the mainstream spectrum. And guess what just happen?

He tweeted a few minutes ago…

“I’m Proud 2 say ive joined da same management as Timbaland &Jim Beanz, which is Mike Daddy of Sunset entertainment/Timberland Productions”

Timbaland and Rishi… a very interesting combo. In ’03, Timbaland was working with up and coming artist Raje Shwari. I was told he went into a Jackson Heights CD store and  bought over 10,000 dollars worth of  Desi music (lucky store owner huh?).  Now with Rishi on Timbaland’s team – will we be hearing a Desi undertone in mainstream tracks? Most likely. We haven’t heard a Desi Undertone in Jay Sean’s tracks since he signed to Cash Money, but whose to say it will never happen? Timing is everything. Congratulations to Rishi, whether you produce something with a Desi undertone or not, it will surely be heard… we will be waiting.